Yellowstone in March & April: What to Expect in Shoulder Season
Yellowstone in March and early April is the quiet in-between, and honestly one of our…
Continue ReadingOutdoor storytelling, photography, and collaborations inspired by life in Montana.
Backyard Montana is an independent outdoor publication. Since 2018, we’ve shared Montana through photography, video, and practical guides. We backpack, trail run, and winter camp across the state, and we write about it the way it happened, including what surprised us and what we’d do differently.
We partner with tourism boards and visitor bureaus, lodging and outfitters, outdoor gear brands, and Montana businesses that serve people who spend time outside. If that’s you, we’d like to hear from you.
Backyard Montana is written, photographed, and filmed by Valerie. Mitch joins most trips. [One concrete sentence on your background: how long you’ve been backpacking, or where you’ve spent the most time.]
Ways to Collaborate
Sponsored Stories & Partnerships
We partner with select outdoor brands, destinations, and organizations through articles, photography, videos, and social media, sharing firsthand experiences and stories that feel natural to Backyard Montana.
Photography & Licensing
Our original Montana photography captures landscapes, communities, wildlife, and outdoor recreation. We offer image licensing for editorial and commercial projects, along with custom photography for select projects.
Custom Content Creation
Photography and stories for businesses and organizations that want to highlight a destination, an outdoor experience, or a product, told through real use rather than ad copy.
What Could a Collaboration Look Like?
Every collaboration is different, but here are a few possibilities:
- Destination storytelling: An article and photography highlighting a region, outdoor experience, or shoulder-season visit, accompanied by social media coverage.
- Outdoor gear in action: Featuring a product through firsthand use during a backpacking trip, trail run, winter camping adventure, or other outdoor experience.
- Photography for your business: A collection of images featuring outdoor recreation, accommodations, landscapes, or guided experiences for your own use.
- Longer-term partnerships: Collaborations across multiple seasons, stories, or adventures that offer opportunities for more sustained storytelling.
View Some of Our Work
Backpacking Montana’s Chinese Wall: What Surprised Us Along the Way
Thinking about backpacking Montana’s Chinese Wall? We share our 68-mile experience through the Bob Marshall Wilderness, favorite moments, and what surprised us most.
Hot Tent Camping Gear for Winter: What Actually Works in Montana
We’ve been hot tent winter camping in Montana since 2021, and we’re still using the…
Continue ReadingOur Audience
Backyard Montana reaches people interested in exploring Montana’s outdoors primarily through our website, Instagram, and Facebook.
Our audience is mostly Montana-based, 35 to 54, and active year-round.
Website
Visitors in 2025: 8k+
Page Views in 2025: 19,000+
Top States: Montana, Colorado, Arizona, Washington, California. Visitors From Outside Montana: About 80%
Peak Months: April-Sept
IG
Followers: 25,400
Main Cities: Bozeman (1.8%), Missoula (1.7%), Billings (1.6%), Belgrade (0.9%), Helena (0.9%), Great Falls (0.8%), Butte (0.8%)
Demographics: 81.7% U.S.-based; 59.6% women / 40.4% men; 56.2% ages 35-54.
FB
Facebook Followers: 5,621
Main Cities: Primarily Montana, about 70% across Billings, Missoula, Butte, Great Falls, and Helena
Demographics: Largest age group 45–64 (50.3%)
Let’s Connect
Have an idea for a collaboration?
We’d love to hear about your business or organization, what you have in mind, and how we might work together. You can email us directly at info@backyardmontana.com or use our contact form.
